My level of excitement listening to the new Purity Ring album was something you’d see in an unhealthy, crazy, and totally-not-at-all-accurate early youtube video. After listening to each track the Canadian band released over the past year, and looking forward to each subsequent release with as much anticipation as humanly possible, I was looking forward to listening to and reviewing their debut album, Shrines.
And it’s truly an incredible album. Unfortunately, you won’t be able to get it for another few days (release date is July 24), but you can find a stream of the album online.
Purity Ring does something very interesting when it comes to music production. They go through with the same production techniques and musical organization as artists like Neon Indian, but they focus much more on the personality of the song, with a bend toward lyricism that you don’t usually find in Electronic music. Don’t get me wrong, I love electronic music, but the lyricism n most is rather… lacking. Artists like Purity Ring and Rhye are what I hope to be the future of this new style of indie-electronic.
As for the album itself, it goes through a bunch of great styles that make it an obvious Purity Ring album. Maybe not a lot of stylistic eclecticism, but a great sound that works. It’s a great piece of music, and while it’s only their debut album, you can tell that they’re going to be releasing some incredible things in the future.
Get the album as soon as it drops. Purity Ring is the best.